ChatGPT Search, Foam Fight, and a GiMongous Fine

The Business Builder Vol 2 Issue 21

What to Write About

If you have a question, chances are someone else has that same question.

Every teacher

Whenever you struggle to think of what to write or say…

…for your marketing materials, a presentation, blog, or newsletter, it pays to remember your teachers’ advice.

And the best place to start isn’t creating a survey. Or firing up ChatGPT.

Start with conversations you’ve had with real prospects and clients. Look in your email Sent folder. Think back to the last sales call you had. The last phone call with your favorite client.

Or your latest lesson from the School of Hard Knocks.

Because your teacher was right. Plenty of your prospects have those same questions.

They may just be too afraid to ask.

Bill

913.962.9261

P.S. If you know what to say but do not know how to say it, I can help with that.

Thryv Buys Keap

Keap, the small business automation software, announced that it is being acquired by Keap earlier this week. Several of my clients subscribe to Keap, so I’m hungry for more details when they come out. Here is a press release announcing the deal. Link →

Blurry Instagram Stories

Instagram’s Adam Mosseri recently shared that the quality of video in your posts may be reduced based on the engagement the video receives. Link →

Local SEO Boost

Here’s a short list of plugins that promise to help boost local SEO results for your WordPress-based website. Link →

ChatGPT Search Released

Yesterday, OpenAI announced ChatGPT Search. It combines AI's ability to chat with regular search features. If you have a free account, it may take a few months to see it. Get the details here Link →

And this…

In a move that would make Dr. Evil proud, Russia fines Google $20 decillion. That’s $20,000,000,000,000,000,000,000,000,000,000,000 - guess we’ll be seeing more ads on YouTube. Link →

I’m between books and looking for my next read. What do you recommend? Click and let me know →

ElevenLabs is an AI audio platform that you can use to generate high-quality speech in 32 languages for audiobooks, video voiceovers, commercials, and more. Link →

This is what mentoring looks like at St Andrews University

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Growth Map

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”