Check For This Missing Ingredient

If I asked you what makes a great offer that sells, you’d probably list things like:

• A clear value proposition - so people understand "what's in it for me."

• Appropriate pricing - that reflects the value while giving customers the feeling they're getting a good deal.

• Risk reversal - Guarantees, warranties, or free trials that remove perceived risk.

• Urgency and scarcity - Limited availability that motivates immediate action.

• Social proof - Testimonials, case studies, or statistics that prove your offer delivers results.

• Clear call-to-action - Explicit instructions on what to do next.

(You’re pretty smart, I’m sure you thought of others.)

These elements appear in every marketing playbook for good reason: they work.

But there's one critical element that rarely makes these lists.

And without it, your offer won’t sell.

Beliefs.

I'm not just talking about believing you're telling the truth.

I'm talking about your prospect believing that:

• This time, their problem will be solved

• Yes, they can do the work required

• The investment of their time, energy, and money will be worth it

Along with all of the other beliefs they need to have before they will buy.

If you want to boost your conversion rates, create marketing that instills those beliefs.

Bill

913.962.9261

P.S. - Reach out if you’d like some help creating belief-building sales and marketing content.

LinkedIn Bans Apollo

LinkedIn recently banned Apollo, along with some other tools, for “aggressively” scraping their data. It seems like enforcing their rules has been a long time coming. It will be interesting to see how far they take it. More details here. Link →

How To Turn Off CoPilot in Word

Microsoft’s CoPilot in Word seems to be as popular as Clippy (remember him?). Lots of people on the internet are asking how to turn it off. If that’s you, here’s what you need to do. Link →

Is SEO Dead?

It's not dead, but it’s certainly getting harder. This article lays out an argument for why it still may be your best bet. Link →

Will Google Ignore Your AI Content

Here’s an interesting story of how Google didn’t penalize a business for using AI-generated service pages. They just recognized the pages provided no value - so they didn’t index them. More here Link →

And this…

Today is National Potato Chip Day, so Heinz made this special bottle of ketchup to dunk your chips in? Link →

Featured Picks

📚️ Featured Book - StoryShots

StoryShots isn’t a book. It’s an app that delivers bite-sized book summaries. It’s a great way to avoid that pile of unread books you’ll get to someday. Take it for a spin here - Link →

🛠️ Featured Tool - Get Invoice

GetInvoice helps you quickly retrieve invoices from your email and apps and then automatically forward them to your accounting software. Try it for free here Link →

📷️ Featured Image - Lunar Eclipse

Here’s a shot I captured at the beginning of last night’s Lunar Eclipse.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Connect with me on LinkedIn

I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.

2) Get a Second Pair of Eyes

If you have some marketing or sales copy (email, ad, webpage, etc.) that isn’t performing as well as you’d like, I can help. To learn more, reply with “Improve It.”

3) Work with me One-on-One

Want to work with me to develop the assets in your Core 4 Sales & Marketing Toolkit? Reply, “Let’s Talk,” and I’ll send you the details.