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- Truth and Advertising
Bill Bernbach, co-founder of the famous DDB advertising agency and one of the real-life inspirations for Mad Men’s Don Draper, said this:
“The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.”
Is there a better summary of the essence of marketing and copywriting?
And if your marketing isn’t working, it’s a great diagnostic:
Are people listening? If not, be more interesting - to them.
Can they understand you? Remember, clarity beats cleverness.
Do they believe you? Are your claims backed up with proof?
These days, most people don’t associate marketing with truth. So if you want to stand out from the crowd, give it a shot.
And if you’d like some help with that, give me a shout.
Bill
913.962.9261
The only thing to do with good advice is to pass it on. It is never of any use to oneself.
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Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Connect with me on LinkedIn
I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.
2) Try the Offer Scorecard
When you have a great offer, everything in marketing and sales becomes easier. Reply to this email with “Offer” and I’ll send you the guide so you can evaluate and improve your offer.
3) Work with me One-on-One
And get unlimited, sales-focused copywriting for a flat monthly fee.
Reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you'd like to work on together, and I'll get you all the details!