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- The Perfect Advertisement
According to Peter Drucker
"The perfect advertisement is one of which the reader can say, 'This is for me, and me alone'."
So if you want to move reader’s to action - strive to create the feeling that your message was crafted specifically for them.
That doesn’t happen by imitating what you see in mass advertising.
Instead, focus on your secret weapon. The one big competitors wished they had.
Your ability to create a personal connection in ways they cannot.
You understand your clients’ specific pain points. Their desires. The nuances of the language they use.
You’re understanding of their emotional triggers and unspoken needs are more powerful than any avatar template you find online.
And when you speak directly to those triggers and needs, pains and desires using "you" language that makes clients feel seen and understood…
Your marketing makes your prospect think, "Finally, someone who gets exactly what I'm struggling with!"
Embrace the power of specificity.
When someone feels your marketing message was written just for them, price sensitivity diminishes and emotional connection grows.
And this whole business building thing gets easier.
Bill
913.962.9261
Stand for something. Always have class, and be humble.
📰 Headlines
What Kind of Trust
We often hear about trust in marketing. But not all trust is created equal. This article examines the different types of trust and the 4 ways we connect. Link →
How Real People Use AI
When I read this article from HBR, I was surprised that the top use case is Therapy/Companionship. It also points out how much the use of AI has changed in just one year. Link →
Fighting Fake Reviews
Online fake reviews have long been a problem - both for business owners and review platforms. Google Maps seems to be putting AI to good use in combating fake reviews. Check out the impressive stats in this post Link →
You’ve Got Leads
Facebook Ads can now send your leads directly to your inbox, a great option if you can’t use the CRM integration. Here’s how it works Link →
And this…
These 1st time parents are 100 years old, which is not as strange as it seems. Link →
🌟 Featured Picks
📚️ Featured Book - Revenge of the Tipping Point
The Revenge of the Tipping Point unveils how subtle forces and small actions can ignite widespread change, transforming hidden influences into powerful catalysts for progress. Link →
🛠️ Featured Tool - Headline Analyzer
How engaging is your headline? Don’t know? Try this headline analyzer from ShareThrough. Link →
📷️ Featured Image
Hanging out at the zoo.
photo credit - Bill Brelsford
Let me know. Just hit reply (I read every reply). I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Connect with me on LinkedIn
I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.
2) Get a Second Pair of Eyes
If you have some marketing or sales copy (email, ad, webpage, etc.) that isn’t performing as well as you’d like, I can help. To learn more, reply with “Improve It.”
3) Work with me One-on-One
Want to work with me to develop the assets in your Core 4 Sales & Marketing Toolkit? Reply, “Let’s Talk,” and I’ll send you the details.