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- The 5 Ws of Effective Messaging
I ran across this great reminder while watching a talk by legendary direct response man, Drayton Bird.
Drayton said that whenever someone asked him to solve an “unsolvable problem” (related to advertising), he always fell back on the 5Ws framework:
Who are you talking to?
What do you want them to do?
Where will you reach them?
When should you talk to them?
Why should they do what you want them to do?
The next time you are working on your marketing, sales, or any other persuasive communication, take a beat and consider the 5Ws. You’ll be glad you did.
Hope that helps. Enjoy this week’s picks.
Bill
913.962.9261
Work Ethic vs Discipline
A solid work ethic drives someone to show up, even when they’d rather not. If there’s work on their desk, they’ll take it on.
Discipline, on the other hand, is the ability to say ‘no’ to free up focus and resources for the work that’s worth saying ‘yes’ to.
LinkedIn’s New Mini-Site
LinkedIn launched a new mini-site with posting tips. The new “Create on LinkedIn” mini-site is designed to help creators learn best practices, key fundamentals of engaging platform content, and more. Link →
Is a Google Breakup Possible?
For the third time in less than two years, Google has been found to be operating in violation of antitrust law. We’ll likely have to wait for years of appeals to learn the consequences, but here are some interesting points about the positives and negatives of a potential breakup. Link →
New Health Insurance Model
Offering employees health insurance has always been a challenge for small business owners. According to this article, HRAs allow many of them to offer healthcare to their employees for the first time. Link →
Small Business Sales Hold Steady in Q1
According to BizBuySell’s latest Insight Report, the U.S. small business market thrived in Q1, with 2,368 businesses sold for over $2 billion, a 9% increase from 2024. That’s up by 2% from the previous quarter. The average sale price increased by 4% to $349,000. Link →
And this…
They are among us - Humanoid robots run a Chinese half-marathon alongside flesh-and-blood competitors. I’m not sure why one is wearing a rain coat. Lots of pictures here. Link →
Featured Picks
📚️ Featured Book - The Obvious Choice
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way offers 15 essential lessons on profit and success that prioritize the humans who buy from you rather than erratic algorithms. Amazon Link →
🛠️ Featured Tool - The Noun Project
Noun Project is the World's Most Diverse and Extensive Collection of Free Icons and Mission-Driven Stock Photos. Check it out here Link →
📷️ Featured Image
The image below is part of a collection of colorized Dust Bowl photos. See the rest of this amazing collection here - Link →
A dust storm, known as a “black blizzard,” rolls through Stratford, Texas, in 1935.
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
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