Getting Away, the Military-Pigeon complex, and Keeping it Punchy

The Business Builder - Vol 2 Issue 18

Author

Bill Brelsford
September 20, 2024

Next week, I’ll be grabbing some beach time, taking lots of photos, and, oh yeah…

… upping my copywriting and marketing skills at a conference.

But mostly beach stuff 🏖️ 😉

There’s one thing that I like almost as much as taking a vacation.

Almost.

It’s when one of my clients takes a vacation. And they truly unplug.

Because they know their systems are working.

Prospects are finding them. Leads are being nurtured. Sales calls scheduled.

Too many business owners get trapped in their business - rather than having a business that works for them.

I hope that’s not you. I hope you have the kind of business that continues to build your pipeline and deliver value to your clients even when you step away for a week - or three.

And truly relax.

If not, reach out and let’s talk when I get back.

Bill

913.962.9261

Turning Marketing Into Relationships

That’s our goal as consultants and professional advisors. This episode of Moz’s Whiteboard Friday has great tips for doing just that. Link →

LinkedIn Inspiration

Drawing a blank on what to post next on LinkedIn? Here are 8 examples to help you create your next attention-grabbing post. Link →

Hit or Miss Marketing

It’s frustrating and expensive. This article will help you spot the underlying causes of hit-or-miss marketing so you can fix it. Link →

Small Biz Optimism Is Down

The NFIB Small Business Optimism Index fell by 2.5 points in August to 91.2, erasing all of July’s gain. This is the 32nd consecutive month below the 50-year average of 98. Some blame politics - what do you think? Link →

And this…

Using pigeons to guide missiles. Exploring the swimming abilities of dead fish. Just 2 of the winners of this year’s Ig Nobels, the prize for comical scientific achievement. Link →

Emma Stratton’s new book shows you how and why you need to leave all the jargon behind and focus on how your solution helps your reader. She wrote it for tech companies, but there are great lessons in here for all of us. Amazon Link →

Just tell it what you want, and boom! - you’ve got a new website or presentation. I’ve been playing with the free plan - it’s pretty impressive. Check it out here - Link →

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Optimize Your Offer

Without an offer that sells, marketing feels like rowing a leaky boat. If you’re struggling to make sales, let’s work together to optimize your offer. Reply to this email with "Offer" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”