The Business Builder - Issue 103

Perception and Planning

Howdy Beach People,

I’m in the Jacksonville Beaches area, working on my business plans for Q1 2024.

It’s in the high 60s and low 70s here. I’m finding it interesting how the weather is perceived by different people.

Last week in KS we had 12+ inches of snow and several of my morning walks were in 20-degree temps, so I’m loving it.

The locals seem to think I’m crazy not wearing a jacket. Visitors from South Florida are downright cold. FREEZING as one driver told me.

All of this is a great reminder for me about how everyone is at a different spot when it comes to growing and running their business. And their perception of what they need is also different.

That’s one of the things I love about my work - I get to meet people where they are and help them get to where they want to go. So if there’s anything I can do to help you make 2024 great, please let me know.

Bill

913.962.9261

P.S. - If you’d like a copy of the planning agenda I use, let me know and I’ll send you a copy when I get back.

ChatGPT writes its first soap opera

In what seems destined to become a new drama series on Hulu, the company that owns ChatGPT fired the CEO and then re-hired CEO Sam Altman. And a whole bunch of stuff happened in between. Here’s one recap of the fiasco from The Verge.

Google to purge old accounts

Google is beginning to wipe out inactive accounts this week - stating that inactive accounts are likely compromised. For more details, and an easy fix, check out this article.

Tips for writing client-getting content

Here’s a surprisingly simple way to improve any piece of marketing content you are working on.

P.S. - the same technique works for sales calls and presentations.

SEO vs Advertising. The Pros and Cons of Each

For many, the choice between using SEO vs Paid Advertising to promote their business boils down to Free vs Paid. But it’s more nuanced than that. This article outlines the pros and cons of each approach to help you make an informed decision for your business.

And this…

After our recent 12-inch plus snow storm, I found this article about the amount of money spent (and the difficulties in budgeting) on handling snow and ice every year interesting.

Featured Picks

📚️ Buy Back Your Time

Dan Martell’s new book promises to show you how to increase the amount and quality of your free time while growing your business. Check it out here. (Amazon link)

🛠️ SwellAI

SwellAI helps with all those time-eating tasks that go along with publishing a podcast, like creating transcriptions, promoting on social media, repurposing your content, and more. You can try it out for free here.

📷️ Beach in Black & White

I’m trying something different this trip. All my color shots are on film, only B&W on digital.

Like this newsletter?

Let me know. Just hit reply (I read every reply). I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Map Your Growth Engine

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Get Your Own Newsletter

Newsletters are a great way to win clients, generate referrals, and establish authority in your marketplace. Now, you can have a newsletter without the hassle of writing and publishing it yourself. Learn more here.

3) Get more leads from your website 

If your website isn't delivering enough leads, reply to this email with "website leads," and I'll send you the details about my Website Leads Audit.