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Pardon My Dust
Getting Started, Getting Leads, & Serious Chocolate
I’ve been doing a little remodeling on the newsletter. I’m using this new platform for myself, but the main reason for the move is to support my newsletter clients better. Primarily to help them grow their audiences.
I’m sure there will be tweaks to the look and feel over the next few issues. The type of content I share won’t change much - unless you tell me what you’d like to see.
Enjoy this week’s finds.
Bill
913.962.9261
The Science of Getting Started
Ever notice how sometimes the hardest part of starting a project (or the day) is just getting started? It turns out there’s a whole science behind that phenomenon - Activation Energy.
This article not only explains the concept of activation energy but it also gives detailed tips on how you can use it to meet your goals and increase productivity.
YouTube Music to add podcast support
YouTube is already a big player in the world of “video podcasts.” It looks like they now plan to add dedicated support for audio podcasts to their YouTube Music subscription service—something to keep your eye on if you have a podcast or just like listening to them.
Getting Leads [Infographic]
This infographic from Social Media Today lists 19 ways to generate more leads. The title says it’s for marketing agencies, but the tactics and strategies listed can easily be applied to any consulting or service-based business.
8 Steps to Rank Higher in Local Search
Local SEO continues to be an important tool for getting found by people looking for your services and solutions. If you are new to local search, this article will help you get started.
And this…
The Swiss are serious about their chocolate and are declaring Toblerone Chocolate is not Swiss enough to sport the Matterhorn logo. Now they must rebrand.
Featured Picks
📚️ How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease
Not the type of book that I usually include here, but the title alone is a masterclass for naming your eBooks or other marketing pieces.
🛠️ PDF24 Tools is website that provides users with easy access to tools for editing PDFs.
📷️ A.I. Disrupting the Art World
This A.I. generated image won an art prize which naturally caused some controversy.

Jason Allen’s A.I.-generated work, “Théâtre D’opéra Spatial,” via nytimes.com
Like this newsletter?
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Get more referrals
Want help creating your system for orchestrating referrals? Reply to this email with "More referrals" to schedule a time to chat.
2) Get Help Quick
Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website
If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.