The Business Builder - Issue 100

Your Key to Landing Clients

“I want to close more deals.”

“I want to charge more for my services.”

Those are two of the most common challenges I hear from consultants and business owners.

And 9 times out of 10, the answer lies in optimizing their offer.

If your offer is off - if prospects can’t see the value you bring to the table - it doesn’t matter what marketing channel or tool you use.

It won’t work.

So, how do you optimize your offer?

First, your offer must answer 5 key questions lurking in your prospect’s head:

1. What will my business look like after working with you?

2. How do you do that?

3. When will I see results?

4. When will I see ROI?

5. How do I know it will work for me?

Once you have created a strong offer, you need to make sure that you are communicating it effectively.

Since 65 percent of us are visual learners, my clients like to use a one-page visual sales sheet to help communicate the answers to those questions. That’s just one tool you can use - pick something that works for you.

Just remember, before you invest in automation tools, prospect lists, or the latest course that will “teach you how to scale”…

Make sure you have an offer that converts.

Bill

913.962.9261

P.S. - Want some help with optimizing and communicating your offer so you can close more deals? Hit reply and ask me about the Roadmap to Results.

State of Personal Video

Bonjoro recently released their report on the State of Personal Video. It contains all sorts of interesting information, including:

• The best subject lines to get your videos watched

• The top call-to-actions to use in your videos

• The optimal video length for customer engagement

• The perfect structure of an engaging personal video

• And lots more

You can grab the report in PDF format here (no opt-in required).

14 Content Marketing Examples

Can content marketing help you grow your business? Here is a great post with tons of examples of businesses using content marketing to produce impressive results.

How To Write Click-Worthy Headlines

Want more clicks on your ads, emails, and blog posts? Use these 8 questions to create a checklist for creating winning headlines.

Impact of Google’s Latest Helpful Content Update

Google recently wrapped up its latest helpful content update. SEO experts are saying this update had a bigger impact than the previous two. Have you noticed any changes in your website analytics?

And this…

Phillies deny entrance to an emotional support alligator, even though he was invited.

Featured Picks

📚️ Client Badassery Secrets: How Copywriters Can Earn MORE, Run a Thriving Freelance Business, and Cut Out the Client Bullsh*t:

Author Kim Krause Schwalm is an A-List copywriter with an impressive track record. I’ve taken a few of her courses and we are also in the same mastermind group - she’s the real deal.

The book is written for copywriters, but everyone can benefit from the lessons she shares.

Check it out on Amazon…

🛠️ Google Postmaster

Google Postmaster is a service provided by Google to help you monitor and optimize your email delivery on Gmail—ensuring your emails reach recipients’ inboxes effectively.

📷️ Fat Bear Week

The big tournament for heavy-weight bears is wrapping up this week, but you still have time to check out the bracket and vote. Or just look at more fat bears.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Map Your Growth Engine

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Get Your Own Newsletter

Newsletters are a great way to win clients, generate referrals, and establish authority in your marketplace. Now, you can have a newsletter without the hassle of writing and publishing it yourself. Learn more here.

3) Get more leads from your website 

If your website isn't delivering enough leads, reply to this email with "website leads," and I'll send you the details about my Website Leads Audit.