Old is New, TP Lessons, & Racoon Invasion

The Business Builder Vol 2 Issue 20

Author

Bill Brelsford
October 18, 2024

Remember that “Dots” section of my notebook?

Here’s another trend I’ve been noticing lately. Several prominent marketers are addressing current challenges in digital marketing by looking back to “old school” marketing and advertising.

2 quick examples…

Rand Fishkin, founder of Moz and SparkToro, has talked about this several times in relation to the problems with attribution and “hard-to-measure marketing channels.”

Yesterday, I attended a webinar with Digital Marketer's co-founder Ryan Deiss. He talked about how lead-gen advertising wasn’t working anymore. The ability to succeed (particularly on Facebook) merely by selecting a hyper-specific audience is no longer possible.

How did they solve this problem? By studying famous advertisers from the past, like Olgilvy, Hopkins, and Schwartz. By doing so, they “discovered” that one of the biggest keys to making their lead-gen ads work is messaging.

Friend and subscriber Glenn (hey Glenn!) and I often joke about how “what’s old is new again” in marketing. It’s a great reminder that the fundamentals never go out of style.

Bill

913.962.9261

P.S. - Helping people develop and communicate their messaging the bulk of what I do. Reach out if you’d like to talk about yours.

6 Ideas for Business StoryTelling

Wondering how to use storytelling in your marketing? Here are 6 ideas to help you get started. P.S. - don't be fooled by the title. You don't need a podcast to put these ideas to work. Link →

Facebook Local

Facebook intends to add a new Local tab. The plan is to gather local content from places like Marketplace, Groups and Events to help users connect with their local communities. And I’m sure there will be new local advertising options to explore. Link →

Business Directory Visibility

A BrightLocal study found that business directories account for nearly a third (31%) of the top ten organic search results. Something to consider if you’re looking to improve your online visibility. Link →

Trendy Research

Google Trends can do more than help you find popular topics to write about. You can also use it to improve online marketing, do competitor and brand research, and get a better understanding of customer preferences and behavior. The video at the bottom of this page shows you how. Link →

And this…

When you feed the raccoons - and they tell 100 of their closest friends - this happens. Link →

Last time I mentioned I was reading "Hey Whipple, Squeeze This!" I’m still working through it, but I’m really enjoying it. Written by Luke Sullivan, it includes real examples and useful advice, mixing stories with practical tips. It's ideal for anyone who wants to improve their skills and create campaigns that connect with people. Amazon Link →

Pictory is an AI video tool that helps you turn scripts and blog posts into videos, edit videos using text, automatically add captions to your videos, summarize long videos, and more. Link →

Did you catch the Hunter Moon last night? If not, this page has photographs of it from around the world. This one is from the Andes mountain range in Santiago, Chile.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Optimize Your Offer

Without an offer that sells, marketing feels like rowing a leaky boat. If you’re struggling to make sales, let’s work together to optimize your offer. Reply to this email with "Offer" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”