No Mutual Mystification

That’s a rule I learned from my Sandler sales trainer.

Mutual mystification happens when we only hear what we want to hear. I’ve also heard it described as “happy ears.”

The cure is digging deeper to understand exactly what was agreed to (if anything) and what the next steps are.

I fell into the mutual mystification trap earlier this week.

Someone reached out to connect with me on LinkedIn. I thought he wanted to network. He wanted to know if I was a prospect for his services.

Initially, I thought he should have been more clear about his intentions. In reality, I should have taken responsibility and asked for more specifics on how I could help him “build his network.”

Clear messaging and being upfront with our goals would have saved us both a lot of time.

Has mutual mystification snared you? How do you guard against it?

Bill

913.962.9261

9 LinkedIn Post Types

Looking to add some variety to your LinkedIn posts? Here are 9 different ways to spice up your LinkedIn posts with tips on how and when to use them. Link →

Setting Up Instant Forms

Instant Forms are designed to help you capture more leads by reducing friction in 2 main ways - they prefill with the reader's data, and they don’t require having a separate landing page. Here’s how to set them up. Link →

Getting Readers to Take Action

Sure, you want people to read your marketing content. But what you really want is for your readers to take action. Here are 21 ideas to help you get your readers to do just that. Link →

CRM 101

Getting started with a CRM can be a daunting task. This guide from the folks at Nimble can help you get started. Link →

And this…

The world’s oldest known person, Maria Branyas Morera, passed away this week in her sleep after surviving 2 pandemics and 2 world wars. She was 117 years old. Link →

Featured Picks

📚️ Featured Book - Company Of One

Not every business needs to obsess with scaling. Sometimes better is, well, better than bigger. If that idea resonates with you, check out this book. Amazon Link →

🛠️ Featured Tool - Ugly Duckling

If you are looking to build your audience on X, you’ll want to check out this simple and affordable analytics tool. Link →

📷️ Featured Image

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Referral

I’ve been lucky enough to build a network of great people over the years, and I love connecting people. Let me know if I can help you find someone to help you with your business.

2) Close more deals with a Visual Sales Sheet

Close more deals (even if you hate selling) with this visual path to success that answers your prospects’ key questions about why they should buy.

Reply with “Visual” to start winning more clients and projects.

3) Work with me One-on-One 

Whether you need a custom email template or a complete sales funnel, the fastest way to get from “I need…” to “Done!” is to work with me one-on-one. Reach out today.