The Business Builder - Issue 101

Fall is planning season

Aren’t you glad fall is here?

Do you have any plans to enjoy this gorgeous weather before the cold rolls in?

Me and my camera are heading to the Catskills this weekend for some leaf-peeping (sounds a tad creepy). Hopefully, I’ll come back with a few share-worthy pics.

I’ll also be getting a jump on my planning for next year. You may not know this, but in addition to creating marketing and sales materials, I help businesses with their marketing plans. If that’s something you’d like some help with, hit reply and let me know.

Enjoy this week’s picks, and have a great weekend!

Bill

913.962.9261

P.S. - One of the easiest ways to close a sale is to use a visual tool that shows how you help prospects achieve results. I call it a Roadmap to Results. Get in touch if you’d like to learn more.

Is Twitter (X) worth the effort?

NPR left Twitter 6 months ago. Since then, their traffic has only decreased by 1%. Get the full story and learn what they do instead of posting on Twitter here.

Ultimate Checklist for Social Media Success

If you are thinking of updating your social media posting strategy, you’ll want to check out this infographic from GiraffeSocial outlining their recommendations of what you should do daily, weekly, monthly, and quarterly.

Seth on Gratitude

Failing to acknowledge a favor or a courtesy is a triple mistake - according to Seth Godin. Learn why an honest expression of gratitude might benefit you as much as the person you thank.

Facebook to add Broadcast Channels

Broadcast channels are coming to Facebook and Messenger. Broadcast channels are a public, one-to-many messaging tool for Pages on Facebook. The new features are still in the testing phase, but you can learn more and get on the waiting list here.

And this…

This sculpture in NYC depicts the 100-year-old urban legend about an alligator-turned-monster in the sewer.

Featured Picks

📚️ Playing to Win: How Strategy Really Works

It’s been out for a while, but this is still my favorite book on strategy. Co-written by a former CEO of Proctor & Gamble and Professor Emeritus at the Rotman School of Management, this book outlines five essential strategic choices that will put you ahead of your competition.

Check it out on Amazon…

🛠️ Text Blaze

Text Blaze is a Chrome extension that allows you to save and reuse text snippets and templates. You can even share them with your team.

📷️ Darth Volunteer

Proving he’s not all bad, Darth Vader picks up trash during a street cleaning event marking the 60th anniversary of the first manned space flight in Russia.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Map Your Growth Engine

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Get Your Own Newsletter

Newsletters are a great way to win clients, generate referrals, and establish authority in your marketplace. Now, you can have a newsletter without the hassle of writing and publishing it yourself. Learn more here.

3) Get more leads from your website 

If your website isn't delivering enough leads, reply to this email with "website leads," and I'll send you the details about my Website Leads Audit.