The Business Builder - Vol 2 Issue 4

The Power of a Good Offer

Great marketing cannot overcome a mediocre offer.

But a good offer can overcome mediocre marketing.

The great copywriters and marketers of the past understood that after your list (or audience), your offer is the most important factor in your sales success.

Yet, we often shortchange our offers.

Particularly in the consulting and professional services world. Offers are often thought of as just “X service for Y price.” Which is why too many people end up competing solely based on price.

Price and deliverables are only 2 components of an offer. You also need to communicate features, benefits (functional, dimensionalized, emotional), value prop, proof, a reason to act, etc.

If you not getting the results you want from marketing and sales, don’t start by looking for the newest, shiny tool or tactic.

Start by beefing up the value of your offer.

Bill

913.962.9261

P.S. - March is the month my clients and I focus on offers. If you’d like to work on your offer, drop me a line.

The end of influencer marketing?

Is influencer marketing hitting a dead end? Some influencers seem to think so.

LinkedIn Media Planning

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance.

Why Google doesn’t use author bios

SEO experts have been telling you that E-E-A-T is important. Google says it’s not a ranking factor. Here’s why.

Is this the time management system for you?

I don't believe there is one best way to manage your time. I'm a fan of time-boxing and day theming. But if those don't work for you, maybe the POSEC method will.

And This…

"We could end up with 100 swearing parrots on our hands.” That’s according to the CEO of a British zoo when talking about the plan to “cure” their potty-mouth parrots.

Featured Picks

📚️ Crossing the Chasm

Crossing the Chasm offers an outline of the process of transitioning your product through the five segments of the market.

🛠️ Raindrop.io

This handy book-marking tool is what I use to collect and organize stuff that I find on the web.

📷️ Giant Sea Turtle

Another shot from my recent trip to San Diego.

Like this newsletter?

Let me know. Just hit reply (I read every reply). I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Growth Map

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”