The Magic is in the Message

When a marketing tactic disappoints, it's tempting to blame the model or format.

• The eBook didn’t work. I should have done a webinar.

• The webinar didn’t work. I should have tried a book funnel.

• The book funnel didn’t work. Let’s try podcast guesting.

But in most cases, it’s not the model that is the problem. It’s the messaging.

As Dr. Flint McGlaughlin of MECLABS writes:

Get your messaging right, and almost any model will work.

That’s why it’s easy to find examples of people who’ve succeeded with every model out there. And others who bombed using the same models.

If your marketing results are disappointing, look at your messaging before tinkering with another model.

Bill

913.962.9261

Photos & Local SEO

This is the best guide I’ve seen for using photos to improve your local search results. Link →

Bi-Partisan Ban

Tiktok received bi-partisan support (a rare thing these days) for its sale or ban in the U.S. The bill was signed into law on Wednesday, but it will be some time before things happen. Here is Axios’ take on what happens next. Link →

Speaking of Bans…

The FTC recently banned noncompete clauses, saying they hinder economic freedom. The U.S. Chamber of Commerce isn’t happy and is suing to block the ban. Link →

Duck Duck Chat

DuckDuckGo, the folks who brought privacy to the web browser, are now bringing privacy to the AI Chatbots. You can give it a try here Link →

And this…

Auto-brewery syndrome is a very rare metabolic condition that can be used to beat a drunk driving charge. If you can prove it - like this guy did. Link →

Featured Picks

📚️ Featured Book - Making Numbers Count: The Art and Science of Communicating Numbers

Chip Heath, who co-authored Made to Stick, teamed up with Karla Starr to create this guide to communicating and understanding numbers and data. Amazon Link →

🛠️ Featured Tool - Luma

Luma makes creating a landing page for your event, sending invites, and even selling tickets easy. With free and paid plans, it is worth checking out if you host events Link →

📷️ Featured Image

I often pass this little gem on my way to visit clients.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

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