The Fundamentals Don’t Change

According to my ChatGPT robot, 2014 is likely the last year when Black Friday sales began exclusively on the Friday after Thanksgiving.

Back in those “Olden Times,” marketing your business was much simpler. There were only four core outcomes marketing could deliver. They were increased:

• Awareness

• Leads

• Sales

• Retention

And while the holiday shopping season continues to stretch, those four core marketing outcomes remain unchanged.

No matter the trends or tactics, your business’s success still hinges on increasing awareness, leads, sales, and retention.

Which makes those four outcomes a great filter for the barrage of offers for new tools and tactics that will flood your inbox in the coming year. Ask yourself:

1. Which, if any, of the four outcomes will this help me achieve?

2. Is that the outcome I should be focused on right now?

By focusing on these four core outcomes, you'll cut through the noise and invest your time and resources where they matter most.

Bill

913.962.9261

P.S. Give me a shout if you’d like some help applying that filter.

Forgotten?

Digital gets all the attention these days, but Print Advertising still delivers. Like everything else, it has pros and cons. For example, it’s often more expensive but has a much higher ROI. For more on the pros and cons of print advertising, check out this article. Link →

Conversation Started

In a nod to the growing preference for real-time, personalized interactions, Google Analytics has added “Conversation Started” as a conversion action. If you use Ads to generate chat-based conversations, be sure to check out this new feature. Link →

The Agents Are Coming

AI Agents are the next step in AI tools, and all of the big AI players are announcing their impending arrival. This article explains what they are and how they will be used in the workplace. Link →

Zoom AI Companion

It seems that Zoom noticed AI tools like Otter and Fathom using their platform, so they created their own. AI Companion 2.0 is designed to help users find important information, prioritize tasks, and be more productive during the workday. It's free - for those with paid Zoom accounts. Link →

And this…

Yes, Guinness has a world record for the largest building in the shape of a chicken. You can stay there if you visit the Philippines - although PETA would not approve. Link →

Featured Picks

📚️ Featured Book - Revenge of the Tipping Point

Malcolm Gladwell returns after twenty-five years (has it really been 25 years?) to the subject of social epidemics and tipping points, this time to explain the dark side of contagious phenomena. Amazon Link →

🛠️ Featured Tool - PaveAI

PaveAI turns your Google Analytics data into insights Link →

📷️ Featured Image - Hot Air Balloons Over Mexico

View the photo gallery from the International Hot-Air Balloon Festival in the state of Guanajuato, Mexico.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Growth Map

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”