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- Less Content. More Authority.
Less is more
“I need to produce more content.”
That thought might cross your mind as you work on your 2026 marketing plan.
More posts.
More articles.
More videos.
More everything.
But when AI can generate infinite content at zero cost, producing more won’t help you stand out.
Saying something worth remembering will.
Volume isn’t the problem. Differentiation is.
Your ideal clients aren’t starved for content. They hunger for:
clarity
perspective
a point of view they can trust
You don’t need to be a content machine.
You need to take a position.
Too many accountants and consultants publish generic tips that blend into the noise.
The professionals gaining traction today are doing the opposite:
They pick one idea.
They sharpen it.
They talk about it consistently.
That idea becomes their signature line of thinking.
Authority doesn’t come from frequency. It comes from framing:
a clear argument
a strong stance
a consistent philosophy
a recognizable way of explaining the world to your clients
Think about the thought leaders you follow. Are you following them because they post daily? Or because they have a framework or idea that sticks?
Your clients want that from you, too.
Give it a try
Write down the strongest belief you hold about your work.
Turn that belief into a single sentence clients could repeat.
Build your next 3–5 pieces of content around that idea. Use different angles but deliver the same message.
Watch how people begin to associate you with that line of thinking.
This is how you separate yourself in an AI-driven world.
Not with more words.
With clearer ones.
Bill
913.962.9261
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
7 Counter-Intuitive Local Search Ranking Factors
The Whitespark Local Search Ranking Factors 2026 report includes several takeaways that might contradict common beliefs you’ve heard about local SEO.
These include:
Hiding your address on your Google Business Profile may negatively impact rankings more than previously thought.
Being open when a user searches is now considered the 5th most influential ranking factor.
Contrary to common advice, citations (both structured and unstructured) remain vital, especially for visibility in AI search results.
Recent reviews are critical, ranked as the 11th most influential factor.
Having keywords in your business name is the 3rd largest ranking factor, presenting both spam challenges and rebranding opportunities.
Neglected Secrets of Selling High Ticket Items
Selling high-ticket items demands a strategic shift toward longer copy and patient relationship building to navigate complex decision cycles. Two add’l tips - How to structure your communication for multiple decision-makers and 2) why nurturing "old" leads often unlocks the most significant profit margins.
Introducing Google Workspace Studio
Google has announced the general availability of Workspace Studio, a new no-code platform that helps you design and share custom AI agents for automating everyday work.
Want to peer into Claude's soul?
First leaked and then confirmed, this document provides interesting insight into the inner workings of Claude Opus.
And this…
Drunk raccoon found passed out in Virginia liquor store. (Is that a great headline or what?) Link →
Featured Picks
📚️ Featured Book - The First Minute: How to Start Conversations That Get Results
Learn the simplest way to get people's attention and get your message across at work.
🛠️ Featured Tool - Google Pomelli
This experimental AI marketing tool from Google Labs analyzes your website to build a "Business DNA" profile (including colors, tone, and fonts) and uses it to generate marketing campaigns with both text and images for different platforms.
📷️ Featured Image
Today (Dec 5th) is Walt Disney’s birthday. This site has 35 vintage photos from the early days of Disneyland. Link →
photo credit - Frank Filan/AP
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Connect with me on LinkedIn
I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.
2) Try the Offer Scorecard
When you have a great offer, everything in marketing and sales becomes easier. Reply to this email with “Offer” and I’ll send you the guide so you can evaluate and improve your offer.
3) Work with me One-on-One
And get unlimited, sales-driven copywriting for a flat monthly fee.
Reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you'd like to work on together, and I'll get you all the details!