Sales Responsibility

Initially, clients come to us with work.

They have a project/problem/aspiration they want your help with.

After a client hires us for a particular project, it’s our responsibility to identify other areas where we can add value.

This means going beyond the initial scope and actively seeking out ways to support their broader business goals.

It’s also our responsibility to communicate the value of addressing these problems. Clients may not be fully aware of potential issues or untapped opportunities for growth.

It’s up to us to highlight these dangers and opportunities. To explain how our solutions can make a difference.

It’s easy to assume that clients will ask for help when they need it.

But if we want to be seen as trusted advisors, we need to lead.

Bill

913.962.9261

State of Social Media Marketing

Social Media Examiner recently released their 2024 Social Media Marketing Industry Report. Containing deep data and insights that you can use to build a strong strategy for your business, its free to download (no opt-in required) for free until May 31st. Link →

X Launched a Job Board

The social media platform formerly known as Twitter has its own job board. This could be a new source if you are searching for new talent or identifying buying signals for your service (reply if you’d like ideas on how to do this). Link →

Darlings of the Pandemic

Many of the companies that boomed during the pandemic (Zoom, Pelaton, etc.) are now experiencing slow or negative growth. The article points out many of our routines and buying habits are returning to pre-pandemic norms. Are you seeing the same in your business? Link →

Google’s AI Overviews

The new AI-powered overviews feature in Google's search results is sparking controversy. Concerns include potential impact on website traffic, the accuracy of AI-generated content, and the transparency of information sources. Link →

And this…

This Madonna fan from Topeka, KS (home of the Ichabods) earned a Guinness World record for having the most tattoos (18) of the same musician. Link →

Featured Picks

📚️ Featured Book - The Experience Economy

"The Experience Economy" by B. Joseph Pine II and James H. Gilmore details how businesses can gain a competitive advantage by creating memorable customer experiences. Amazon Link →

🛠️ Featured Tool - Granola.so

Granola is an interesting AI app that transcribes meetings without meeting bots (think Otter) and enhances the notes you took during the meeting.

Right now, they only support Macs, but if you attend a lot of meetings, it’s worth checking out. Link →

📷️ Featured Image

90 years ago yesterday, Bonnie Parker and Clyde Barrow were shot and killed by lawmen while driving this stolen car.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Map Your Gap

The first step in fixing your client acquisition gap documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”