- The Business Builder
- Posts
- Issue 93
"I really don't like your accounting system."
If anyone but your accountant said that, would you even think about changing it?
Your marketing message and system are every bit as important to the survival and growth of your business (if not more so) than your accounting system.
But business owners will change their marketing based on unsolicited advice and opinions faster than a teenage girl's mood.
Before you change your marketing message or approach based on someone's friendly advice, ask yourself these 2 questions:
Is this person a paying client?
Does this person match my ideal future client profile?
Most people will never buy from you - focus on those who will.
That’s all for today. Enjoy this week’s finds.
Bill
913.962.9261
Is the B2B creative formula broken?
According to new research shared exclusively with Adweek, most ads are failing the likeability test.
Get more out of Google Docs
Save time and get more done with these 11 power tips for Google Docs.
Small Business CRM
Are you looking for CRM software to help you manage your sales and marketing activities? The folks at Small Business Bonfire have compiled a feature summary of the top 8 CRMs to help you decide.
LinkedIn’s A.I. image hunter
LinkedIn announced its new AI image detector. It has a 99% success rate in catching fake profiles.
And this…
The secret ingredient to space tortillas is…astronaut breath?
Featured Picks
📚️ How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion
Ever wonder why some people never change their minds—and others do in an instant? Check out this very interesting read from a “self-delusion expert.”
🛠️ Chatbase
Looking to add a ChatGPT-based chatbot to your website? There is still time (but only 3 days) to grab this lifetime deal from AppSumo.
📷️ Tree House?
I guess they build them differently in Norway 😉
photo credit - Roman Popelar via Flickr
Like this newsletter?
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Get more referrals
Want help creating your system for orchestrating referrals? Reply to this email with "More referrals" to schedule a time to chat.
2) Get Help Quick
Day Rate Consults are the easiest way to get marketing tasks off your to-do list. See what you can get done
3) Get more leads from your website
If your website isn't delivering enough leads, reply to this email with "website leads," and I'll send you the details about my Website Leads Audit.
e