- The Business Builder
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- Is It Helpful?
No, it’s not Friday. Not yet 😉. I showed up a day early because, let’s face it, who wants to read emails on the 4th?
And you probably want to knock of early today too, so I’ll keep it short. Here’s one of those pieces of advice I find so helpful, I hang it on the wall right next to my desk.
After you write ANY piece of marketing, take a second look at it and ask…
Is this helpful?
If not, you still have work to do.
Have a great weekend!
Bill
913.962.9261
"Independence is happiness."
Pay Per Crawl
Cloudflare will block AI crawlers from accessing web pages. They’re also launching a new initiative to have AI services pay for access to these pages Link →
Death to the Blue Screen of Death
They didn’t necessarily fix the problem, they just changed the color. Link →
Best Biz Strategy Books
Looking for a summer or vacation read? This list of business strategy booksmay have something for you, after you finish your trashy novel. Link →
AI Mode
Google’s AI Mode is changing the game for search engine traffic. Here’s what you need to know to stay relevant in the content marketing game. Link →
And this…
Carvel created the first ice cream–dispensing billboard, which dished out more than 50 gallons of soft serve during a seven-hour pop-up. Link →
Featured Picks
📚️ Featured Book - Good Strategy Bad Strategy
A good strategy isn't just about 'what' you want to do. It's also about 'why' and 'how' you plan to do it. This book helps consultants who are having trouble with clear positioning and messaging by offering a framework to create unique service offerings. Amazon Link →
🛠️ Featured Tool - 4Degrees CRM
Unlike traditional CRMs that focus on lead tracking, 4Degrees maps your entire network to identify warm introduction paths to prospects. Link →
📷️ Featured Image
Happy Fourth of July!
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Connect with me on LinkedIn
I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.
2) Try the Offer Scorecard
When you have a great offer, everything in marketing and sales becomes easier. Reply to this email with “Offer” and I’ll send you the guide so you can evaluate and improve your offer.
3) Work with me One-on-One
And get unlimited, sales-driven copywriting for a flat monthly fee.
Reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you'd like to work on together, and I'll get you all the details!