The Power of Introverts, a Smarter Siri, and Beach Time

The Business Builder Vol 2 Issue 23

Author

Bill Brelsford
December 13, 2024

Simple Is Better

Planning season is here.

After helping business owners create marketing plans over the last 19 years, I’ve seen one clear pattern…  

The ones who grow 2x–3x faster don’t work harder. They work smarter.

And that means keeping things simple.

If you want to create a simple, effective marketing plan to grow your business in 2025, start by reviewing these truths:

  1. Your ideal prospect or avatar needs to be someone you CAN REACH

  2. The best marketing tactic (activity) is the one you WILL DO

  3. Often, the fastest path to a sale is to go TALK TO PEOPLE

Then, follow this 3-step process:

  1. Define what success looks like in the next 90 days

  2. Create a scorecard to track your progress

  3. Establish a meeting rhythm that builds momentum

This is how top business owners achieve clarity on what matters, alignment with their teams, and focus on the metrics that move the needle.

Wishing you success in 2025.

Bill

913.962.9261

P.S. Simple isn’t always easy. Let me know if you’d like some help.

Siri Gets a New Brain?

ChatGPT now integrates with Siri on iPhone 16 and 15 Pro, assisting with complex questions and providing image insights on iPhone 16. Available in Apple apps, it allows content creation without needing an account, ensuring data privacy.

Yes, You Can Nurture Leads on LinkedIn

LinkedIn often feels like a pitch fest. But you can nurture leads on LI. This article explores how to plan, create, and measure successful B2B lead nurturing campaigns on LinkedIn.

Examples of Branded Content

Branded content can be a powerful tool to build relationships and reach new people. This article explores why branded content is worth creating, along with examples of podcasts, documentaries, and games that use branded content successfully.

A Self-Working Browser?

Google launched a new AI tool, Project Mariner, which can move the cursor, click buttons, browse the web, and perform certain web-based using the Chrome browser. Only a few have access to it right now, but here’s a description of how it works if you want to learn more about what’s coming.

And this…

Last Monday marked the 45 anniversary of the eradication of smallpox. Until it was wiped out, the disease had plagued humanity for at least 3000 years, killing 300 million people in the 20th century alone.

Susan Cain’s "Quiet" is a nice reminder that there is no one "right" way to be and that introversion is not a weakness, but a valuable and often misunderstood strength.

SolidPoint helps you save time by quickly summarising long videos. With the click of a button, you can extract the key ideas and stay focused on the most important points

With temps in the 20s and 30s for my morning walks - the beach is calling.

Atlantic Beach, FL - photo credit Bill Brelsford

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Growth Map

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”