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- The Business Builder - Issue 98
The Business Builder - Issue 98
Missing spots, murky transparency, and shotgun rules
Happy Labor Day!
Do you have big plans for the weekend? I’m thinking BBQ and a nap - does that count as “big plans.”
Today, I’m doing an informal poll. It used to be normal for business to slow down in the summer and then pick back up in the 4th quarter. But things haven’t been normal for a while. How’s your business doing?
If you could reply with “Slow,” “Steady,” or “Up,” I’d appreciate it. I’ll let you know the aggregate results next time.
Bill
913.962.9261
P.S. - enjoy this week’s picks
The ChatGPT Legal Battles Continue
While OpenAI (the folks behind ChatGPT) filed a motion to dismiss the Sarah Silverman lawsuit, the U.S. Copyright Office is opening the public comment period for new rules and regulations pertaining to AI and copyright.
Can You “Rank” in ChatGPT?
Speaking of ChatGPT, the folks at Grow and Convert did an interesting study trying to answer the question, “Do Google rankings affect ChatGPT recommendations?”
Google Business Profile Video Verification
The verification step of setting up a Google Business Profile has always been a little tricky. Google added video verification to make that step a little easier, but it’s not without its challenges. Here are some tips to help you prepare and ensure verification goes smoothly the first time.
LinkedIn’s Brand Partnership Tags
Have you noticed LinkedIn profiles that look like a person’s title is “Brand Partnership?” It’s actually a tag to help you know the person is being paid for what they are posting. I won’t be surprised if this changes soon to make their transparency more… transparent.
And this…
The Rules of Shotgun are clear - if your (adult) pet bull calls “shotgun,” he sits in the passenger seat. Even if you have to modify your car like this guy in Nebraska did.
Featured Picks
📚️ The Diary of a CEO
Steve Bartlett’s book about “The 33 Laws of Business and Life”, is drawn from his personal experience and the CEOs he interviews on his podcast (also named Diary of a CEO).
🛠️ Inspectlet
Ever wonder how people really use your website? Inspectlet records what your site visitors do, so you can stop guessing - just roll the tape.
📷️ A Spotless Baby
This baby giraffe was born without any spots. According to experts, she may be the only solid-colored reticulated giraffe living on the planet.
Like this newsletter?
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Map Your Growth Engine
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2) Get Your Own Newsletter
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3) Get more leads from your website
If your website isn't delivering enough leads, reply to this email with "website leads," and I'll send you the details about my Website Leads Audit.