- The Business Builder
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- Which Type of Problem?
You’ve spent money developing and running a marketing campaign and you’re not happy with the results. You need to fix the campaign…
…But where do you start?
Step one is determining the type of problem you have: a conversion problem or an economic problem.
A conversion problem occurs when you are not meeting your ROAS target due to poor conversions. Not enough people are saying “Yes.”
You have an economic problem when there is no way (within reason) to hit your target, no matter how many people say “Yes.” The math of your campaign just doesn’t work.
Most marketers focus solely on conversion metrics (opt-ins, conversion rates, etc).
But if you don’t also track financial metrics (cost per lead, average sale, etc.), you're only getting a partial view of your campaign’s performance.
And you can easily waste time and money chasing “solutions” that won’t solve the underlying problem.
So step one - determine which type of problem you have. Diagnose before you prescribe.
If you’d like some help with that, give me a shout.
Bill
913.962.9261
It’s better to solve the right problem approximately than to solve the wrong problem exactly.
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How to be a better reader
Daniel Pink is the author of some of my favorite business books. In this video, he shares strategies to help you retain more, remember longer, and actually apply what you learn from books. Link →
Sora App - Text to Video
Sora 2 is OpenAI’s latest AI video generation tool, and it looks pretty impressive. You can learn more and download the app here (iPhone only) Link →
And this…
Long-lost Spanish treasure worth an estimated $1m, consisting of more than 1,000 silver and gold coins, was found off of Florida’s "Treasure Coast." Link →
Featured Picks
📚️ Featured Book - To Sell is Human
“We’re all in sales.” You’ve heard it, but what does that really mean? Daniel Pink has the answer, along with tips for being more effective at it. Amazon Link →
🛠️ Featured Tool - Comet
Perplexity’s new AI-powered web browser, Comet, is now available for free to all users. Learn more and download Comet here Link →
📷️ Featured Image
The hurricane off the coast of Florida created some beautiful skies on the last day of my trip.
photo credit - Bill Brelsford
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Connect with me on LinkedIn
I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.
2) Try the Offer Scorecard
When you have a great offer, everything in marketing and sales becomes easier. Reply to this email with “Offer” and I’ll send you the guide so you can evaluate and improve your offer.
3) Work with me One-on-One
And get unlimited, sales-driven copywriting for a flat monthly fee.
Reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you'd like to work on together, and I'll get you all the details!