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- Fish Prefer Worms
One of the hardest lessons to learn when it comes to marketing and selling your services is this - “You are not your prospect.”
Dale Carnegie, the author of How to Win Friends and Influence People, has a quote that illustrates this nicely. Here’s what he said:
“I personally like strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I go fishing, I don’t think about what I want. I think about what they want. I don’t bait the hook with strawberries and cream. I bait it with worms.”
“Why not use the same common sense when fishing for people?”
In other words, the key to persuasion is to focus on what others want.
And talk about that in your marketing and sales materials.
Bill
913.962.9261
You can have everything in life you want, if you will just help other people get what they want.
How to Craft Offers That Convert
A great offer is the foundation that makes everything else work. Discover how to transform curious browsers into eager buyers and turn lengthy sales cycles into streamlined conversations. Includes a downloadable checklist. Link →
Preparing for AI Mode
We’re about to be bombarded with information about Google’s “AI Mode” and it’s effect on SEO. If you’d like to get a head start on what’s coming, this is one of the better articles I’ve seen so far. Link →
The Skill That Drives Business Growth
Effective communication boils down to three skills - speaking, listening, reading, and writing. Can you guess which one is the most underrated? You’re right, it’s listening. Here’s how to improve yours Link →
Getting Found in Local Search
Google Reviews remain crucial for local SEO. The best reviews read like mini case studies — and include photos. Here’s how to get reviews that rank. Link →
Claude Speaks
Anthropic’s Claude AI now has a voice. And it can search your Google Drive and Calendar. The original announcement reminded me of Siri. Or Google Assistant. Link →
And this…
Broadway set a new gross sales record with $1.89 billion across all productions. That’s a lot of tickets. Link →
Featured Picks
📚️ Featured Book - The Boutique Advantage: How Small Firms Win Big With Better Messaging.
This is my book, forgive the shameless plug. My birthday is next week, so I’ve made the Kindle version free during the entire week. My gift to you. Amazon Link →
🛠️ Featured Tool - AlsoAsked
AlsoAsked is a keyword research tool that helps you discover questions people ask about your topic. I like that it lets you specify a location, rather than having to use country-level data. Check it out for free Link →
📷️ Featured Image
Prolonged rain has been causing flooding in both the city and rural areas around Wichita.
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Connect with me on LinkedIn
I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.
2) Try the Offer Scorecard
When you have a great offer, everything in marketing and sales becomes easier. Reply to this email with “Offer” and I’ll send you the guide so you can evaluate and improve your offer.
3) Work with me One-on-One
And get unlimited, sales-driven copywriting for a flat monthly fee.
Reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you'd like to work on together, and I'll get you all the details!