The Business Builder - Vol 2 Issue 1

Too Many Channels

It’s easy to see how it happens…

Every marketing audit or assessment out there comes back with a laundry list of channels you “should be” leveraging.

Your inbox and social media feeds are full of messages screaming that you need to be doing more, more, more.

In reality, most consultants, advisors, and other experts only 2 or 3 channels, including referrals.

And, you DON’T want to add them all at once. Add one, build it up until it is generating consistent and predictable results, then (and only then) work on adding another.

What do consistent and predictable results look like? That depends on your business, but for most people reading this newsletter it will be something like this:

• 1 channel

• generating $10k - $50k per month (with the ability to scale higher)

• 3 months in a row

Until then you’re better off doubling down on a single channel that is producing results rather than trying to add another one to the mix.

Bill

913.962.9261

P.S. - I realize the $10k-$50k mentioned above is a wide spread. Get in touch if you’d like some help figuring out what it should be for your business.

OpenAI Launches GPT Store & Team Subscriptions

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Bots clicking on newsletters can skew engagement metrics and mislead you into thinking your content is more successful than it actually is. Learn how to accurately assess the effectiveness of your newsletters and make informed decisions based on genuine user engagement.

Do You Use These Google Calendar Features?

If you are a Google Calendar user, you’ll find at least a few helpful features in this article.

Return of the Drones?

Remember when the internet was full of stories of the skies being full of package and pizza delivery drones? Well, the top video and photo drone maker is getting into the package-hauling business.

And This…

A 92-year-old Utah woman is the world's oldest water skier. See her in action here.

Featured Picks

📚️ The Power of Nice: How to Conquer the Business World With Kindness

Do nice guys finish last? Not according to the authors of this book. Give it a read . (Amazon link)

🛠️ Flevy

Looking for best practices, templates, or frameworks for improving your business or your clients? Check out this extensive library.

📷️ Business moves fast

This week’s image is actually a video. I stumbled across this class FedEx commercial featuring the world’s fastest-talking man. Enjoy!

Like this newsletter?

Let me know. Just hit reply (I read every reply). I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Map Your Growth Engine

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Get Your Own Newsletter

Newsletters are a great way to win clients, generate referrals, and establish authority in your marketplace. Now, you can have a newsletter without the hassle of writing and publishing it yourself. Learn more here.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk”