Depth of Conversation

Yesterday I was on a call where one of the top copywriters in the country talked about “Depth of Copy.”

He was teaching the importance of going beyond the obvious, of saying things in a way that elicits an “I never thought of it that way” reaction.

It struck me how this also applies to all of our best conversations. We gain or deliver new insights. Discover new points of view.

I liked the idea so much I wrote on an index card and taped it to the wall by my desk - which reminded me to share it with you.

Have a great weekend and enjoy this weeks picks below.

Bill

913.962.9261

It Now Takes 12 to 15 Touches

Before prospects are ready to meet with sales. That’s according to the Hubspot research cited in this post which also provides a sample 15-touch outreach program that you can model for your business.

Link →

Microsoft’s Exit from OpenAI Board

OpenAI’s largest investor withdrew their seat board seat this week. Their letter states they don’t believe their role on the board is no longer necessary. Others believe they (and others) are worried about regulator scrutiny.

Link →

Russian Bot Farm Discovered

The Department of Justice (DOJ) discovered a Russian bot farm with over 900 AI-generated fake social media accounts used to spread disinformation about the Russia-Ukraine war.

Link →

The Best Targeting is No Targeting

We’ve been hearing this theme related to Facebook (meta) advertising for a while. This post gives helpful targeting and other tips for getting the most out of your Meta advertising dollar.

Link →

And this…

A self-driving Waymo car gets pulled over by AZ police

Featured Picks

📚️ Featured Book - The Daily Drucker

Still one of my favorite books (I’m sure I’ve mentioned it before), each page provides a lesson from Peter Drucker, including an action tip for applying the lesson to your business.

Amazon Link →

🛠️ NailedIt.ai

If you are like me and like to compare how different AI tools respond to the same prompt, then you’ll want to check out this tool that compares results from ChatGPT, Claude, and Gemini side-by-side in one window.

Link →

📷️ Featured Image

My home course was proud to host the 3rd Annual U.S. Adaptive Open this past week. More photos here →

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

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