The Business Builder - Vol 2 Issue 5

How Long Does Your Content Last?

I’d seen these stats before but recently came upon this updated version of the half-life of social media posts.

What I find fascinating is not the half-lives themselves but where most businesses decide to invest their time - even after they become aware of these stats.

That LinkedIn post lasts a little more than a day, but a blog post lasts almost 2 years.

Just something to think about as you decide how to spend your limited time and resources promoting your business.

Bill

913.962.9261

Banning TikTok

Lawmakers continue to work on forcing the Chinese to sell TikTok. Will they succeed this time?

LinkedIn Thought Leader Ads

Businesses can now promote content from any user on LinkedIn (including yours), not just verified employees, using Thought Leader Ads.

Google Takes Aim at AI-Generated Spam

Google's March 2024 search update aims to reduce AI-generated "copycat content and looks to reduce unhelpful, low-quality content by 40%.

Microsoft AI engineer warns FTC about Copilot

Google’s AI image generator problems were all over the news, but Microsoft’s AI image generator also creates “disturbing scenes.”

And This…

"The rats are eating our marijuana, they're all high," that’s according to New Orleans Police Superintendent Kirkpatrick. Watch the story here.

Featured Picks

📚️ The Practice

The Practice is Seth Godin’s guide to Shipping Creative Work.

🛠️ SparkToro

SparkToro shows who your audience is, what they talk about, and where to reach them. Try it for free.

📷️ Bay Sunrise

Like this newsletter?

Let me know. Just hit reply (I read every reply). I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Growth Map

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”