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3 Questions That Lead to More Business

Creating Awareness (the first Core 4 marketing objective) typically includes advertising, SEO, direct outreach, and other tactics to attract strangers to become clients.

Turning strangers into clients is the most difficult and expensive part of marketing.

It’s easier to land new business by starting with the people who already know us - and the people who know them. Here are three questions to ask about every client that will boost awareness and help you win more projects.

1. “Where else can I help?” If your clients are businesses with multiple departments, locations, etc., building awareness with the decision-makers of those different units can lead to additional work.

2. “How else can I help?” Clients often think that the problem they hired you to solve is all that you do. Be sure to build awareness for your other services.

3. “Who else can I help? “Birds of a feather flock together.” Decision-makers know other decision-makers, particularly within their industry. Don’t be afraid to ask, “Who else do you think I should be talking to.”

Build the habit of asking these three questions for each of your current and past clients and fill your pipeline with new opportunities.

Bill

913.962.9261

P.S. - Hit reply if you’d like to work together to boost Awareness in your business.

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How to Get Better at Saying No

Learning to say “No” is one of the most valuable skills you can learn. This Harvard Business Review podcast has some great tips (including a decision framework) to help you build that skill. Listen to the podcast or read the transcript Link →

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Image optimization is an often overlooked part of SEO, but it can help you stand out from your search competitors. Use these tips to get an SEO edge. Link →

Tips for Engaging New Subscribers

When someone joins your list, your work isn’t over. It’s just getting started. Follow these steps to keep them coming back and engaging with your content. Link →

Checklists for Stress-Free Content Creation

These tips, tools, and templates from the Content Marketing Institute will help simplify your content creation process. Link →

And this…

The Memphis Zoo wants to help you celebrate Valentine's Day by letting you send a cute red panda video to your sweethearts -- or a video of an elephant pooping to your exe. Check out the Dating or Dumping page on their website. Link →

Featured Picks

📚️ Featured Book - The Four Conversations

If you read this newsletter, then most likely, what you sell is your expertise. If that’s the case, you’ll want to grab this book and learn how to sell your expertise the way you deliver it - with confidence and integrity. Amazon (affiliate) Link →

🛠️ Featured Tool - Flow

Ever since Nuance’s Dragon (remember that one?) I’ve tried a lot of dictation options for the computer. Most of them turned out to slow me down instead of saving me time. I’ve only been using it for a short time, but Flow from Wispr looks promising. Link →

📷️ Featured Image

This entry won Close-up Photographer of the Year - Overall winner & Insects winner. Click the link below the photo to see more great close-up photos.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Connect with me on LinkedIn

I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.

2) Get a Second Pair of Eyes

If you have a piece of copy (email, ad, webpage, etc.) that isn’t performing as well as you’d like, I can help. To learn more, reply with “Improve It.”

3) Work with me One-on-One

Want to work with me to build out the assets in your Core 4 Sales & Marketing Toolkit? Just reply, “Let’s Talk,” and I’ll send you the details.