3 Great Questions

Yesterday, I heard a great reminder about how we should be thinking strategically about our marketing before starting to write copy.

It came from the legendary copywriter David Deutsch (I’m lucky enough to be in one of his programs) when he shared these three simple but powerful questions:

1. Who are you going to? (i.e. target market/audience)

2. What do you want them to do?

3. What are the obstacles preventing them do that?

Good marketing copy isn’t cute or clever. Good marketing starts with these 3 questions so you can clearly explain how your solution helps your target market solve a problem they have or attain an aspiration.

If you want to create marketing that generates results, start with David’s 3 questions.

Bill

913.962.9261

P.S. - If you’d like some help turning your answers into effective marketing, get in touch.

5 Tips for Writing Meaningful Thank-You Notes

Handwritten thank-you notes are still a powerful marketing tool - maybe even more so in today’s AI and automation-driven marketing world. This article will help you write better ones. Link →

Google Search Console launches recommendations

This experimental feature (meaning you might not see it yet) may provide insights into improving your website’s rankings in Google’s search results. You should be using Search Console anyway, so look for this new feature. Link →

Chrome Browser Extension No Longer Supported?

This article says this is an issue for Windows users, but I’ve been seeing it on Mac as well. Vimeo support told me earlier this week that they no longer plan to support their Chrome extension. Link →

Free WordPress AI Writing Assistant By Jetpack

Jetpack is a WordPress plugin that provides a number of tools to help you improve your website.

Write Brief with AI, available to both free and paid users, is their latest tool. It integrates directly into the WordPress editor and promises to help you publish better content. Link →

And this…

According to this article in LifeHacker, there is a non-zero chance that one of the lithium batteries in our many devices will blow up. Learn the early warning signs and what to do if you think your battery is about to explode. Link →

Featured Picks

📚️ Featured Book - 24 Assets

Daniel Priestley's guide outlines 24 key assets that businesses need to develop to ensure long-term success and scalability. I’m halfway through my second read and enjoying his insights into building a business that has a life of its own. Amazon Link →

🛠️ Featured Tool - Maven

Maven is Audible’s new AI-Powered Search for Audiobooks. If you enjoy audiobooks, Maven can help you find your next great read listen. Link →

📷️ Featured Image

Banksy has been making London his zoo with a recent series of animal paintings. You can find others on Instagram or this website.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Referral

I’ve been lucky enough to build a network of great people over the years, and I love connecting people. Let me know if I can help you find someone to help you with your business.

2) Close more deals with a Visual Sales Sheet

Close more deals (even if you hate selling) with this visual path to success that answers your prospects’ key questions about why they should buy.

Reply with “Visual” to start winning more clients and projects.

3) Work with me One-on-One 

Whether you need a custom email template or a complete sales funnel, the fastest way to get from “I need…” to “Done!” is to work with me one-on-one. Reach out today.