Build a Better Offer

The Business Builder Volume 3 Issue 6

Author

Bill Brelsford
March 28, 2025

Before You Chase Traffic

Traffic (or audience) X Conversion Rate = Sales

That formula often leads to obsessing over ways to get more traffic.

Leading to thoughts like -

  • “I need to double my list.”

  • “I need to increase ad spend.”

  • “How do I go viral?”

But it’s often easier (and less expensive) to improve your close rate.

And the easiest way to boost your close is to have a great offer.

One where the perceived value to the client far outweighs their costs.

Does that mean you have to drop your price? ABSOLUTELY NOT.

When working on your offer, remember that your prospects’ perceived costs are more than the price tag of your service. In addition to money, their costs may include time, information, risk to their reputation, ease of switching, and many other things.

The more your offer tips the Value/Cost balance in their favor, the more your sales will increase.

Without having to spend a ton of money on “traffic.”

Bill

913.962.9261

P.S. - Reach out if you’d like to brainstorm ideas for improving your offer.

❝

If opportunity doesn't knock, build a door.

- Millard Fillmore

 📰 Headlines

Facebook’s New Feature - Connect with Friends

Meta announced an update that will give users a simple way to connect with friends (where have I heard that before? 🤔).

Part of the cleverly named Coke Classic “OG Facebook,” the Facebook Friends tab will only showcase updates from friends, without any other recommended content Link →

New Google Meet Features

Google Meet’s (their version of Zoom) recent update adds features to help you capture key discussion points and action items, making meeting follow-up easier. Similar to what apps like Otter and Fathom bring to Zoom but baked into the product. Link →

LinkedIn Campaign Manager Updates

Speaking of updates, LinkedIn’s Campaign Manager was recently updated to help advertisers in 3 key areas - 1) Campaign Planning and strategy., 2) Campaign Creation, and 3) Measurement & Optimization. If you advertise on LinkedIn, you will want to check these out. Link →

Claude Can Now Search the Web

Anthropic’s AI assistant Claude can now search the internet. So if, like me, you enjoy Claude's writing ability but need a second AI tool for real-time web searching, you may be able to consolidate the number of AI tools you pay for. Link →

And this… The Skiing Eagle

Nothing is more inspiring than a big vision that becomes reality. But, too many visions turn into nightmares. This book will help you identify the errors in judgment and decision-making that lead projects, both big and small, to fail and the research-based principles that will make yours succeed. - Link →

This B2B Sales Prospecting Tool gives you access to thousands of phone numbers and email addresses and automates your prospecting efforts. Link →

Scientists built a mouse using Woolly Mammoth DNA. Here’s why Link →

photo credit Colossal Biosciences’ Woolly Mouse.

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Connect with me on LinkedIn

I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.

2) Get a Second Pair of Eyes

If you have some marketing or sales copy (email, ad, webpage, etc.) that isn’t performing as well as you’d like, I can help. To learn more, reply with “Improve It.”

3) Work with me One-on-One

Want to work with me to develop the assets in your Core 4 Sales & Marketing Toolkit? Reply, “Let’s Talk,” and I’ll send you the details.