The Business Builder - Vol 2 Issue 3

Sponsored by

The Best Advice You Won’t Follow

Because it seems too obvious.

Boring even.

And because we are business owners, we love to check out what’s new. What’s exciting. The thing that will give us that edge we’ve been looking for.

But if you want to simplify and systemize your marketing (and other areas of your life)…

Do more of what works.

Sounds simple, right?

But I can’t count how many times I’ve had this conversation with clients -

“We used to do X, and it was working really well. But we don’t do X anymore.”

I’m just as guilty. I love playing with new toys.

Which is why I believe in building systems. So the stuff that is working continues to work.

So go ahead and play with the shiny new toys. Just don’t stop doing those things that are working for you now.

Bill

913.962.9261

P.S. - Speaking of new things - this newsletter is being sponsored for the first time. Let me know what you think about it - good, bad, or indifferent.

The Rising Cost of Facebook Ads

Facebook Ads are getting more expensive. Jon Loomer explains why and what's happening behind the scenes.

Content Marketing Best Practices

Content marketing is at the center of many professional firms' marketing plans. If that's true for you, check out this guide on best practices for content marketing.

Is Google Catching Up to ChatGPT?

Google renamed their AI chatbot Bard to Gemini and announced Gemini Advanced, their most capable AI model yet. Will it be enough to catch up?

Meta to Label More AI-Generated Images

Meta already applies watermarks to images created with its own AI image generator. Now, they are expanding their effort to identify and label AI images generated by other tools.

And This…

A French man spent eight years building a 20+ foot model of the Eiffel Tower from matchsticks, but Guinness didn't like the matchsticks he used.

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Featured Picks

📚️ Words That Change Minds

Master influencing language and getting what you want without manipulating - that’s the promise of Shelle Charvet’s book. And if you have Kindle Unlimited, you can read it for free.

🛠️ Attention Insight

Learn how people engage with your marketing before you launch. See how it works here.

📷️ Surf Bench

Spotted this cool bench made out of surfboards and skateboard decks during my recent trip to San Diego.

Like this newsletter?

Let me know. Just hit reply (I read every reply). I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get a Growth Map

The first step towards predictable growth is understanding and documenting “How Clients Happen” in your business. Reply to this email with "Map" if you want to learn more.

2) Close more deals with a Visual Sales Sheet

Win new clients and projects using a visual path to success that answers the key questions they have about your service. Reply with “Visual” to learn more.

3) Work with me One-on-One 

If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”