An Easier Way to Grow

The Business Builder Volume 3 Issue 14

The quote below from Jonas Salk reminds me of something one of my early bosses taught me.

Paraphrasing, he said, “Prospective clients come to us with ideas for work. Once they become clients, it’s our responsibility to bring ideas to them.”

The “our responsibility” part has stuck with me through the years.

Incidentally, I was hired as a temp for a 2-week project at that CPA firm. I ended up working there for 12 years. So, I guess I instinctively “got it.”

Landing new clients is exciting. Selling more services to our existing clients is often easier, cheaper, and a more profitable way to grow our business.

If you’d like to brainstorm ideas on how to do that, get in touch.

Bill

913.962.9261

The reward for work well done is the opportunity to do more.

Jonas Salk

How the LinkedIn algorithm works in 2025

Unlike other social media platforms, the LinkedIn algorithm aims to prevent content from going viral. Their three-step process includes quality filtering, engagement testing, and network and relevance ranking. Learn more about how the LinkedIn algo works here. Link

How workers actually use AI

Microsoft just analyzed 200,000 conversations with Bing Copilot to reveal the jobs and tasks people are currently delegating to AI. The analysis provides insight into which occupations are likely to be most significantly impacted by AI. You can grab the report here (no opt-in required). Link →

Local SEO Guide

Local SEO is more important than ever in 2025 as businesses compete for visibility and customers in your local market. This guide from Whitespark will help you do just that. Link →

Not just for TicTokers

Short-form video is currently dominating social media. Here’s how you can leverage short-form video for B2B social media. Link →

And this…

A toothpaste spill closed a road in North Carolina. Link →

Featured Picks

📚️ Featured Book - The Pyramid Principle

"The Pyramid Principle" by Barbara Minto explains a method for organizing your ideas clearly and logically. This method helps create convincing presentations, proposals, and plans. Learn how to make sharing complex information easier, save time, reduce confusion, and encourage action. Amazon Link →

🛠️ Featured Tool - VoiceType

Talk rather than type to all of your apps with the AI-powered dictation tool. Link →

📷️ Featured Image

The first portrait of King Charles III painted by a robot has been unveiled at the United Nations in Geneva, alongside one of the late Queen. Link →

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Connect with me on LinkedIn

I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.

2) Try the Offer Scorecard

When you have a great offer, everything in marketing and sales becomes easier. Reply to this email with “Offer” and I’ll send you the guide so you can evaluate and improve your offer.

3) Work with me One-on-One

And get unlimited, sales-driven copywriting for a flat monthly fee.

Reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you'd like to work on together, and I'll get you all the details!