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- Achieving More by Doing Less
Seeing R.E.D.
Years ago, I started this weird ritual.
When I was getting ready to start a hike, I would take one thing out of my backpack and leave it in the trunk of my car.
Strange this was, I never missed it. Whatever it was.
And when I carried less on my back, I enjoyed the hike even more.
Today, I like to do something similar when planning for the new year.
Rather than overstuffing my to-list for the coming year, I look to see how I can lighten my load using R.E.D.
As in, what can I Reduce, Eliminate, or Delegate?
If your goals for 2025 include spending more time on meaningful work…
…both inside and outside the office - track everything you do for the next 2 weeks.
Then, run those tasks through the R.E.D. filter. Ask:
Do I spend too much time doing this?
Should I even be doing this?
Can someone else (or technology) do this instead of me?
I’m sure you’ll find ways to lighten your load.
And make room for those goals that matter.
Bill
913.962.9261
Meta Scraps Fact-Checking
Meta announced yesterday that it was scrapping its third-party fact-checking program on Facebook and Instagram for a “Community Notes” model similar to the one on X. You can watch Zuckerberg’s announcement here…
5 Star Reviews Are Disappearing
According to Search Engine Land, Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.
Thinking about starting a newsletter this year? If so, you should look at the new report from Hubspot and The Hustle. It has the latest research on newsletters and advice on how to get started.
Asking Useful Questions
The ability to ask useful questions is a skill every business owner and salesperson should build. This post has some great advice and examples for asking better questions.
And this…
A son returned his mom’s overdue library book (you remember libraries, don’t you 😉) to the New York Public Library after 72 years
Featured Picks
📚️ Featured Book - Rip Up Your To-Do List
If you struggle with managing your time via checklists, you’ll want to grab this Kindle book on Amazon.
🛠️ Featured Tool - Timely
One of the first steps in cutting out tasks and simplifying your work is knowing how you are ACTUALLY spending your time. Timely is an automatic time-tracking app that can help with that.
📷️ Featured Image
Keeper of the Plains - photo credit Unknown
Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Get a Blueprint
The key to getting better results from your marketing is to focus on outcomes rather than activities. The Core 4 Blueprint helps you do just that. Reply to this email with "Blueprint" to learn more.
2) Sell With Pictures
You’ll close deals faster when you can SHOW your prospect the answers to the questions in their head that need answering before they’ll say Yes. Reply with “Picture” to learn more.
3) Work with me One-on-One
If you'd like to work directly with me to achieve predictable growth in your business... just reply “Let’s Talk.”