- The Business Builder
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- 3 Ways to Grow
If you want to grow your business, you’ve got 3 options:
Get more clients
Get each client to spend more
Get each client to buy more often
#1 gets the most attention. It’s also the hardest, most expensive way to grow.
To boost your average order or project size (#2), focus on the value of your offer. This is tough for firms that fail to differentiate and end up competing on price. The good news is that this is usually easy to fix, as long as you provide real results for your clients.
Getting clients to buy more often may be the easiest way to grow your business. But it often requires a shift in your mindset. I was lucky to receive this great advice early in my career:
“Prospects come to us with an idea for a project. Once they become a client, it’s our responsibility to bring new ideas to them.”
Don’t expect clients to know all the ways you can help - take the lead.
Of course, these 3 options aren’t mutually exclusive. Things get interesting when you combine all three.
Imagine what your business would look like with just a 5% increase in clients, who pay 5% more, and all of your clients buy 5% more often.
Bill
913.962.9261
If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.
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Let me know. Just hit reply (I read every reply), I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. Whenever you are ready, here are 3 ways I can help you grow your business.
1) Connect with me on LinkedIn
I'm on LinkedIn primarily to grow and support my network. Connect with me and let me know who makes a good connection for you.
2) Try the Offer Scorecard
When you have a great offer, everything in marketing and sales becomes easier. Reply to this email with “Offer” and I’ll send you the guide so you can evaluate and improve your offer.
3) Work with me One-on-One
And get unlimited, sales-driven copywriting for a flat monthly fee.
Reply to this message and put “One-on-One” in the subject line. Tell me a little about your business and what you'd like to work on together, and I'll get you all the details!