3 Ways to Grow Your Business

Words from Warren, Chonkasaurus, & a beer-power motorcycle

Author

Bill Brelsford
May 12, 2023

I was reminded of this gem from Jay Abraham while reviewing some of my old class notes:

There are 3 ways to grow your business:

  1. Increase your number of clients

  2. Increase your average transaction value (profit)

  3. Increase the frequency of purchasing

And #2 and #3 are the most overlooked.

For us consulting types, #2 reminds us that the key to raising our prices is providing more value. And #3 reminds us that selling to an existing client is always cheaper than landing a new one.

Landing new clients is always fun, but make sure your marketing also delivers value (in the client’s eyes) and retention.

Enjoy this week’s finds.

Bill

913.962.9261

Oracle of Omaha

Earlier this month, Berkshire Hathaway held their annual meeting. Warren Buffett and Charlie Munger always have something interesting to share at these meetings. Here are a few from this year’s meeting:

  • “Cash is not trash”

  • “Elon Musk overestimates himself, but he’s still talented”

  • “I know where Apple is going to be in 5 or 10 years, but not car companies”

Is your SEO working?

That’s not always the easiest question to answer. But if you are spending time and/or money on SEO, it’s one you want to be able to answer.

This hands-on guide will show you what to do (and not to do) to measure the effectiveness of your SEO.

Small businesses heading into uncharted territory

That’s according to the Avalara Accountants Confidence Report. Sentiment for the coming 12-18 months was pessimistic for those surveyed.

The top concerns include access to fresh capital and the inability to raise revenue.

LinkedIn Posting Best Practices for 2023 [Infographic]

The good people at Social Media Today have created an infographic depicting findings from research into LinkedIn’s algorithm.

Think of these “best practices” as guidelines. Always test to see what works for you. And remember that they often change over time.

And this…

Minnesota man invents a beer-powered motorcycle. Sounds cool, but maybe a little wasteful? 😉

Featured Picks

📚️ From Strength to Strength

From Harvard professor and the Atlantic's happiness columnist Arthur Brooks, comes this roadmap for finding purpose, meaning, and success as we age.

🛠️ Marketing Examined

This “Library Of 5 Minute Reads To Grow Your Startup” has loads of great tips for every business - not just startups.

📷️ Meet Chonkasaurus

There’s plenty of good eating for this giant snapping turtle in the Chicago River.

Chonkasaurus

Like this newsletter?

Let me know. Just hit reply (I read every reply), I’d love to know what you think.

Thanks for reading.

Bill

913.962.9261

P.S. Whenever you are ready, here are 3 ways I can help you grow your business.

1) Get more referrals 

Want help creating your system for orchestrating referrals? Reply to this email with "More referrals" to schedule a time to chat.

2) Get Help Quick

Day Rate Consults are the easiest way to get marketing tasks off your to-do list. See what you can get done

3) Get more leads from your website 

If your website isn't delivering enough leads, reply to this email with "website leads," and I'll send you the details about my Website Leads Audit.